Creative Operations / Scalability
Gretyl, turn one-off B2B marketing requests into a scalable design system
A Content System that Scales Alongside our Team
As TCGplayer's seller marketing efforts expanded, I recognized that much of our visual language existed only as institutional knowledge. I transformed my experience in the space into a living design library and set of workflows that continue to evolve alongside the business. Today, I maintain the system, delegate new requests, and review outgoing creative to ensure the seller brand remains consistent as our team and marketing efforts grow.
Business Outcomes
High volume of recurring requests transformed into a 30-second production-level process.
3 additional designers seamlessly onboarded to this area of work.
Unification of visual language across recurring seller-facing marketing initiatives.
Scalable processes to support continued growth in B2B design.
Ownership
Partnered with Seller Marketing stakeholders to identify recurring creative needs, prioritize future workflows, and define requirements for a scalable design system.
Initiated and led development of a centralized Figma component library, standardizing recurring layouts, asset sizes, and reusable components across day-to-day marketing formats.
Authored documentation and standard operating procedures covering design workflows, governance, and best practices.
Mentored new designers on the system, enabling consistent execution across the team.
