Event Design / Print / B2B

Gretyl, create an event experience that celebrates and supports the trading card seller community

Rendered trade show booth design with branded counters, overhead signage, seating, and a pixel-design wall.

The Industry’s Biggest Conversations Happen Here

The annual GAMA Expo gives TCGplayer an opportunity to sit down with sellers face-to-face. It's where product ideas are tested, relationships are strengthened, and candid conversations shape the year ahead. I led creative execution across the experience, helping connect everything from the booth itself to keynote presentations, educational sessions, and printed materials into one cohesive visual story.

Live event photography of previously shown trade show booth, featuring white counter displaying merchandise, colorful pixelated panels on the sides, and hanging signs with numbers and the GAMA Expo logo in a large exhibition hall.

Business Outcomes

  • Access to 3,800+ attendees and 320+ exhibitors at the tabletop gaming industry's largest annual gathering.

  • Opportunities to engage sellers through meetings, research sessions, educational programming, and community events.

  • Cohesive experience across keynote presentations, networking events, and the annual Hobby Shop of the Year celebration.

Ownership

  • Lead designer for TCGplayer's GAMA presence, including environmental graphics, executive presentations, apparel, signage, and supporting event collateral.

  • Developed the creative direction for booth graphics in alignment with the seller marketing team’s goals and core brand identity.

  • Guided two supporting designers to maintain a cohesive visual experience across all event touchpoints.

  • Reviewed print production proofs and partnered with on-site staff during installation to ensure quality across the physical experience.

A group of people sitting at a table in TCGplayer's themed booth experience. The rear wall features a colorful pixel and a mounted television screen.
Display table with Pokémon trading cards inside a transparent plastic case at an electronics store. The cards include Fennekin, Froakie, and Chespin.
An indoor convention or expo with many attendees walking and standing around booths and displays. Oversized hanging signs indicate booth numbers 300, 400, 500, and 600. The image shows a crowd of people, some wearing backpacks, and various company or event banners, such as GAMA Expo and Restoration Games. The ceiling has exposed beams and lighting fixtures.
A canvas sticker design featuring TCGplayer core branding and a pixel design across a bolt shape.
Black t-shirt with TCGplayer bolt symbol and text that reads 'Empowering the hobby community' on the back.
Return to All Projects