Nonprofit / Reports / Brand Communications
Gretyl, show our members how their support drove progress during a challenging year
Telling the Story of Credit Union Resilience
The Ohio Credit Union League’s 2020 annual report needed to do two things at once: give credit union leaders a transparent view of the organization’s performance, and celebrate the progress made during an unusually difficult year. I used the report as an opportunity to reinforce the League’s newly launched visual identity while turning a dense mix of metrics, milestones, and member support touch points into a polished narrative.
Mission Impact
Gave credit union leaders and staff across Ohio a clear overview of the League’s performance and priorities.
Helped communicate how member dues were supporting advocacy, member benefits, and industry initiatives.
Celebrated organizational and industry progress during a year defined by COVID-19 disruption and uncertainty.
Ownership
Led layout and visual design for the full annual report.
Built a cohesive editorial system across data, leadership messaging, timelines, milestones, and member-support content.
Translated dense organizational information into clear, scannable spreads with consistent hierarchy.
Extended the League’s new brand system into a major long-form member communication.
