Web / Promotion / Community

Gretyl, turn Pokémon Day into a celebration collectors won't forget

Pikachu animated character leaping across an energetic paint-splatter background in yellow, indigo, blue, red, and green.

Happy Birthday to One of the World's Biggest Franchises

Pokémon's 30th anniversary was an opportunity to celebrate one of the world's most recognizable entertainment franchises and reinforce TCGplayer's role as a destination for avid collectors. The campaign blended nostalgia, serialized content, and limited-time promotions honoring the game’s history while inviting a new generation of fans to join in.

TCGplayer email design featuring a happy Bulbasuar surrounded by a selection of classic early Pokémon cards.
TCGplayer email design featuring a golden Magikarp surrounded by paint splattter and undisclosed 'mystery' product boxes.

Business Outcomes

  • Opportunities to re-engage existing Pokémon buyers while welcoming new collectors to the site.

  • High demand for limited-time promotional offers, with most featured deals selling out during the campaign.

  • Reinforcement of TCGplayer’s identity as a home for Pokémon collectors.

Ownership

  • Established the creative direction for parallel buyer and seller marketing campaigns, creating a cohesive visual system that united distinct audiences under a single anniversary celebration.

  • Designed customer-facing landing pages and marketplace ads supporting the campaign across web, email, and social channels.

  • Designed affiliate marketing creative, extending campaign awareness beyond TCGplayer-owned channels.

Celebrating 30 years of Pokémon with colorful Pokémon cards, Pikachu plush, and a bold text message on a split yellow and black background, highlighting iconic moments from the last 30 years.
Lading page design for Pokémon Day 2026 from TCGPlayer featuring Pikachu and a background with colorful paint splashes. It includes a message of thanks for signing up and encourages checking inboxes for Pokémon Day deals.
Two seller-facing graphics for Pokémon Day promoting a store photo context.
Page tiles for special promotional deals, showing various Pokémon-themed booster boxes with prices and shop buttons on a blue background.
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