B2B / Reports / Member Communications
Gretyl, show credit union leaders what shared branching makes possible for their members
Credit Unions Traveling Further by Sharing Access
Shared branching gives credit union members access to thousands of surcharge-free ATMs and branch locations beyond their local institution. The shared branching report demonstrates the value of that network, pairing data-rich spreads with travel-focused photography and practical calls to action, turning a technical service update into a more approachable story about access, mobility, and member convenience.
Mission Impact
Helped credit union leaders understand the scale, security, and member value of Ohio’s shared branching network.
Reinforced the benefits of continued participation by connecting operational metrics to real-world member experiences.
Made a technical financial-services topic feel more accessible through human-centered imagery and a travel-based narrative.
Ownership
Developed the report’s travel-focused theme and overall visual direction from a loose creative prompt, shaping the photography, pacing, and tone across the piece.
Built the editorial system for the report, combining data visualization, photography, leadership messaging, and service information into a cohesive long-form experience.
Supported broader promotion of shared branching through coordinated print and social communications, including graphics promoting app downloads and other member access tools.
