Physical Product Launch / Web Design / B2B

Gretyl, introduce an unprecedented card sifter to the tabletop industry

3D rendering of the Roca card-sorting machine, head on, with floating trading cards from various different games positioned around it on a blue background.

Turning Piles of Cards into Profit with Automation Technology

Roca’s card sorting technology automates the repetitive work behind managing trading card inventory, giving local game store staff more time to focus on their customers. The Roca Sifter brings this technology to a wider audience, making this launch a major expansion to the product family. Debuting at TCGplayer’s 2026 GAMA Expo presence, the campaign spans across digital experiences, print collateral, and the show floor itself.

Roca tabletop sign introducing the Roca Sifter, with product rendering, key benefits, order information, and QR code.

Business Outcomes

  • Public launch of the first sub-$1K Roca product, which expanded the brand beyond enterprise customers.

  • Served as a focal point of the GAMA Expo 2026 booth experience.

  • Increased awareness of the broader Roca ecosystem, contributing to interest in enterprise products.

  • Positioned Roca to serve a previously underserved segment of local game stores.

Ownership

  • Created launch assets spanning web, email, print, packaging, and sales collateral.

  • Designed the marketing landing page and Shopify product purchase experience supporting the launch.

  • Applied the established Roca brand across event materials, press graphics, presentations, signage, and packaging.

Roca business card featuring the Roca Sifter, QR code, and product messaging about turning card inventory into profit.
Roca promotional postcard featuring the Roca Sifter, product benefits, performance specifications, and order information.
Roca Sifter Shopify product page showing product renderings, specifications, pricing, and a customer testimonial.
Roca Sifter displayed at the TCGplayer booth during the GAMA trade show.
Trade show attendees watching a live demonstration of the Roca Sifter at the TCGplayer booth during GAMA.
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